NEWU2014_395x177_trans-300x134The New U project provides entrepreneurship training at the conventions of UNITY alliance partners and other journalism associations during summer and fall months. Training includes modules designed to build and/or improve skills on business plan writing, marketing, presentation, market research and analysis, networking, budgeting, and branding.

The program offers two competitive camps to which entrepreneurs must apply their company and be chosen by a panel of business leaders, thinkers, and educators. These camps have open sessions that any conference attendee can join; these are intended to grow the number of participating journalist entrepreneurs, and will include a competition for selected companies – awarding two $20,000 start-up seed grants at the end of the program cycle. These grants will reward and fund the most innovative, best ideas and the winners are selected by a panel of judges and an online vote this fall

Our History

New U was first funded by the Ford foundation in 2010 to help increase the number of diverse, innovative idea-makers by providing them a platform on which to advance ideas.

It is a project driven by committed volunteer mentors, speakers and motivated, competitive participants.

New U acts as a conduit for access to development capital and a network of like-minded people, creating the opportunity for entrepreneurial journalists to succeed in new ways.

Information and dates for New U will be distributed through UNITY and alliance partner websites, newsletters and other member communication outlets this summer.

Doug Mitchell

Doug Mitchell

NewU Co-director

Doug is a nationally recognized media trainer, project strategist, subject matter expert and career coach.

In short, this means he’s quite busy.

A former Knight International Press Fellow and William S. Fulbright Scholar to Chile, Doug also has spent over 25 years as a producer, director and now consultant with NPR in Washington DC.

While a producer at NPR, Doug helped found and then lead two professional development programs targeting college age and early to mid-career journalists. One was called “next generation radio” and the other was “Intern Edition.” Currently, he’s co-director of a start-up camp funded by The Ford Foundation to develop journalists of color become media CEO’s. This program was just renewed for 2013-14.

He’s a member of two Boards, Chair of the NABJ Media Institute and recently appointed to a Peer Review committee for the Fulbright Commission. Doug does say what he thinks, but only when asked and with a focus on being helpful.

Alli Joseph

Alli Joseph

NewU Co-director

Alli Joseph is a senior producer, interactive media and branding consultant, once and future journalist, writer and published author.  As co-director of “New U: News Entrepreneurs Working Through UNITY, she helps program and lectures on personal branding.  When not working to advance opportunities for journalists of color, Alli runs a personal history story-saving company called Seventh Generation Stories (, and consults for companies and advertising agencies looking to increase client brand reach online using integrated marketing/branded video or mobile offerings.  Her past clients include large media companies like Scripps, Grey Advertising, Ogilvy, Newscorp, Viacom, Cablevision, Yahoo, AOL, Time Inc., and Hachette Filipacchi. Alli is a Harper Collins author; her writing has also appeared in George, Premiere, Maxim, Playboy, Auto Aficionado, The New York Daily News, Mercedes Momentum, The Miami Herald, People Magazine, The New York Post, and many other magazines and newspapers.  A 2007 McCormick Tribune Foundation Fellow and a 2010 Poynter Institute Fellow, Alli has already taught her five-year-old about brands and logos.


Contact program directors Doug Mitchell and Alli Joseph with questions or to express interest in New U 2015.

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